Engagement 10 minutes Top 10 Customers Users DAU/MAU DAU/WAU Customer 1 240 38% 72% Customer 2 190 39% 67% Customer 3 180 36% 69% Customer 4 180 31% 55% David Sacks Customer 5 135 30% 63% Customer 6 130 27% 86% “The simplest metrics for engagement are DAU/WAU Customer 7 125 28% 71% and DAU/MAU. Look at the crests to understand Customer 8 120 42% 60% workday usage. It’s also helpful to see engagement for Customer 9 100 20% 100% your top 10 customers.” Customer 10 90 17% 67%